Eleven York Street

11 York Street is an 80,000 sqft grade A office building in central Manchester. The client is aiming to attract an occupier to take the building or multiple floors as their flagship HQ building. Ahead of completion, our job was to attract the right occupiers and communicate the benefits and overall proposition with a view to securing an anchor tenant.

Working with the existing logo identity, Assembly developed and evolved the brand language to provide a flexible and engaging experience that positions the building as a leading candidate for potential occupiers. The use of a fresh bright purple and integration with some of the architectural materials creates a memorable identity that helps stand the building out from its competition and also build Kier Property’s reputation as a forward thinking developer.

“Selecting Assembly Studios to work with us on this scheme proved to be a great decision. From inception through to completion; the team delivered an inspiring brand, along with the necessary collateral to help us market this exciting new building.” Sharon Mitchell, Senior Business Manager, Kier Property 

www.elevenyorkst.co.uk

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