Packington Square

Assembly was asked to create a new overarching brand identity for the Packington Square development in Islington, London. The brief also encompassed a full range of CGI visuals and marketing materials for print and digital channels, as well as the on site hoardings and the creation of a marketing suite.

An identity that directly referenced the location in the attractive postcode N1 and resembled a quality hall mark was developed using a bracketed square, a visual device that was employed to highlight aspects of the development throughout the marketing campaign. 

The campaign helped generate pre-launch interest to such an extent that launch day reservations exceeded the agents targets by more than 200%.


What we can offer you...

  • Corporate Identity

    Corporate Identity

  • Brand Strategy

    Brand Strategy

  • Creative Consultation

    Creative Consultation

  • Print Design

    Print Design

  • Exhibition Design

    Exhibition Design

Our Design team delivers high-level creative solutions. From strategic thinking through to final production, our aim is to challenge and exceed client expectations. We work with our in-house production teams to communicate brands successfully across any medium. As well as bringing brands to life on-screen, our designers also enjoy working with a broad range of physical print techniques.

Show Me Your Reels...

  • Exhibition Design

    Exhibition Design

  • Virtual Reality

    Virtual Reality

  • Showreel


  • Interactive Models

    Interactive Models