Packington Square

Assembly was asked to create a new overarching brand identity for the Packington Square development in Islington, London. The brief also encompassed a full range of CGI visuals and marketing materials for print and digital channels, as well as the on site hoardings and the creation of a marketing suite.

An identity that directly referenced the location in the attractive postcode N1 and resembled a quality hall mark was developed using a bracketed square, a visual device that was employed to highlight aspects of the development throughout the marketing campaign. 

The campaign helped generate pre-launch interest to such an extent that launch day reservations exceeded the agents targets by more than 200%.



  • Architectural Visualisation

    Architectural Visualisation

  • Verified Views

    Verified Views

  • Product Visualisation

    Product Visualisation

  • Advertising Imagery

    Advertising Imagery

  • Retouching


Our Image team is all about the detail. Meticulous to the pixel, our chief aim is to ensure that every finished image gets asked the question: ‘is that a photograph?’ We have the expertise to visualise anything for our clients - from a cityscape to a beer bottle - and have brought to life some of the most prestigious architectural developments in the world.

Show Me Your Reels...

  • Property Showreel

    Property Showreel

  • Virtual Reality

    Virtual Reality

  • Showreel


  • Interactive Models

    Interactive Models