Warsaw Towers

Constructed in the 1990’s Warsaw Towers is a comparatively older building located in the heart of Poland’s capital and the central business district. Assembly was tasked to create a brand identity and buzz that would challenge the current perceptions that Warsaw Towers is an outdated, under specified building. 

Having completed a series of interior renovations, it was time to give Warsaw Towers a new identity and put the building firmly back into the minds of the local market. Set in an enviable location worthy of celebration, the new brand mark, supported by a bright and vibrant colour palette reflective of the building and city, creates a bold stamp cementing Warsaw Towers as a key fixture within the central business district. 

Inspired by its own evolution, we wanted to tell a story that represents an exciting new chapter in the building’s life. ‘Discover the next chapter’ creates a platform that speaks both of the buildings transformation, but also to prospective tenants craving a scene change and established out-of-towners keen to set up base in the capital. This campaign was cited by industry press as setting a new benchmark for marketing in the Warsaw real estate market. 




Bright ideas. Brilliant execution
Assembly Studios is a global creative agency, solving our clients’ challenges with bright ideas and brilliant execution.

  • Collaborative + Meticulous

    Collaborative + Meticulous

    Our dedicated in-house production teams (Design, Digital, Image and Motion) share ideas and transfer knowledge. We work to brief and strive for perfection in both concept and execution.

  • Independent + International

    Independent + International

    From our studios in London and Abu Dhabi, we operate in the UK, MENA and CIS regions. We work in a variety of sectors, ensuring our content is always culturally informed and audience-appropriate.

  • Intelligent + Innovative

    Intelligent + Innovative

    Strategy is at the heart of our production process. By bringing creative minds together with production specialists we generate innovative new solutions that cross the boundaries of various traditional media.

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